On the 20th anniversary of the Spice Girls’ debut single, Wannabe, the track has been repurposed by a new generation of young feminists from around the world.
The new video has been produced by MJ Delaney for Project Everyone’s #WhatIReallyReallyWant campaign, and features female performers from the UK, India, Nigeria and Canada highlighting ways to improve the lives of women around the world — equal access to education, equal pay, the end of child marriages and a zero tolerance approach to violence against women.
In September 2015, the United Nations signed off on sustainable development goals that promised to prioritise the needs of women and girls — and the #WhatIReallyReallyWant campaign, founded by famed British filmmaker Richard Curtis, is an attempt to hold them to their word.
The global response to the video will be presented to the UN Assembly in September, but at least one Spice Girl is already on board with the video.
“I think this film is a wonderful idea,” Victoria Beckham — aka Posh Spice — told Time. “How fabulous is it that after 20 years, the legacy of the Spice Girls — ‘Girl Power’ — is being used to encourage and empower a whole new generation.”