Queensland Premier Campbell Newman has had a big bounce in a new poll, but he still could be destined for defeat in his Brisbane electorate of Ashgrove.

Queensland Premier Campbell Newman may look like a lame duck, but his support is firming quickly, a new poll suggests.

A new ReachTEL poll, taken yesterday and commissioned by Seven News, shows primary support for Mr Newman in his Brisbane electorate of Ashgrove is sitting at 41.1 per cent.

That’s a solid improvement on the same poll last month, which had a dismal 36.6 per cent of voters backing him.

However, it still looks like Mr Newman will lose the seat to his likely Labor challenger Kate Jones, who only announced she’d seek preselection hours before the poll was conducted.

Primary support for Ms Jones, who was unseated by the premier in 2012, has edged up to 52.2 per cent.

On a two-party preferred basis Labor is sitting on 56 per cent of the vote to the LNP’s 44 per cent in Ashgrove. Ms Jones is much more popular with Ashgrove voters than Mr Newman, with 58.2 per cent viewing her as favourable and only 34 per cent seeing the premier in the same way.

About 42.5 per cent of locals say they’re less likely to vote for Mr Newman now that Ms Jones is seeking preselection and 51 per cent saying they don’t think the Liberal National Party deserves to be re-elected.

The poll, taken at least six months out from the 2015 election, also asked who constituents thought would make a better premier out of the current LNP front bench.

Support for Newman was highest Mr Newman on 42.5 per cent, followed by Health Minister Lawrence Springborg on 19.3 per cent, John-Paul Langbroek on 13.3 per cent, and Tim Nicholls on 7.6 per cent.

There’s speculation that Mr Nicholls is front-runner to be the next premier should Mr Newman be unseated, but the poll indicates his reputation could still be tanking after selling three tough budgets and the government’s unpopular asset privatisation plan.

ReachTEL conducted the poll via telephone with 631 Ashgrove residents selected at random.