Poker machine maker Aristocrat Leisure is set to launch its popular Facebook games on mobile platforms.
Poker machine maker Aristocrat Leisure will soon have its popular Facebook games ready for play on smartphones and tablets.
Aristocrat says its “Heart of Vegas” suite of games on Facebook is growing and was one of Facebook’s top new games of 2013.
A new Facebook application, the “Jackpot Dreams” suite of games, has also been launched.
Both applications are soon to be launched on mobile platforms.
“Over the second half of 2014, we’ll launch both Heart of Vegas and Jackpot Dreams on mobile platforms, representing out first major entry into the dynamic mobile channel,” Aristocrat chief executive Jamie Odell said on Wednesday.
Part of Aristocrat’s strategy is to modify games that have been successful on its “land-based” poker machines into similar games that can be played online, including on social sites such as Facebook.
Mr Odell said Aristocrat’s acquisition in 2012 of US-based Product Madness, which now provides Aristocrat’s gaming applications on Facebook, had been a great buy.
“I’d love for that business to become very significant in the next two to three years. It has the potential and every reason to do it,” he said.
Aristocrat’s online revenue for the first six months of the company’s fiscal year increased fivefold to $16.1 million as it developed a greater presence on Facebook.
Aristocrat is also expanding its online distribution in Europe and says it has established a strong position in Italy.
Aristocrat on Wednesday reported a net profit of $57.4 million for the six months to March 31, up 9.1 per cent on the result a year earlier.
Profits were boosted by better operational performance, market share growth in the critical US market, and foreign and exchange and tax benefits.
Aristocrat’s North American and online operations made more money, but profits in Australia and other regions and segments were lower.
Aristocrat gained a larger market share in the US market on the back of new games such as Walking Dead and the continued popularity of Tarzan.
In Australia, earnings were lower due to one-off licensing revenues received in the prior corresponding period.
But Aristocrat strengthened its position in NSW and Queensland as new games for the Australian market were rolled out.
Aristocrat expects strong profit growth for the full year.
Shares in Aristocrat were 19 cents higher at $5.36 at 1540 AEST.