A new rose has been released in Adelaide to raise money for the Daniel Morcombe Foundation.

A red rose to match the colour of murder victim Daniel Morcombe’s T-shirt the day he disappeared has been unveiled in Adelaide.

Sales of the rose, developed by Knight’s Roses, will aid the Daniel Morcombe Foundation which was set up after the teenager’s abduction while waiting to catch a bush on the Sunshine Coast in 2003.

His parents, Bruce and Denise, say the release is “special and meaningful”.

“Through the ongoing community work to protect our children from predators, the Daniel Morcombe Foundation is making a measurable difference, with all funds raised channelled into free safety programs available across Australia,” Mr Morcombe said in a statement.

The foundation aims to educate children on how to stay safe in physical and online environments, and to support young victims of crime.

The Daniel Morcombe Rose is a classic red hybrid variety that flowers continually throughout the growing season.

It also performs well in a hot climate, consistent with the Morcombes’ home state of Queensland.