European retail brand TK Maxx is making its move into Australia.

From late April to early May, all 35 Trade Secret stores in Australia will be converted to TK Maxx stores, with a handful of new locations set to open across the east coast.

The move has been in the offing for a while — the Trade Secret chain was acquired by TJX, the parent company of TK Maxx (and American brand TJ Maxx), for $80 million in 2015.

TJ Maxx and TK Maxx are essentially the same thing. The first TJ Maxx store opened in the US in 1976; when the company spread to Europe in 1994, the name was changed to TK Maxx to avoid confusion with the unrelated British retail chain TJ Hughes.

The “off-price” retail chain is known for offering low prices on a large selection of name-brand men’s, women’s and children’s apparel and shoes, as well as homewares, accessories, bath and beauty products and toys.

“We think you’re going to love the TK Maxx treasure hunt shopping experience and be truly wowed by the amazing selection of big brands and unbelievable price tags at our new stores,” the company said in a statement.

“We’ve also been working hard to offer you an improved shopping experience, with bright and modern stores and an easy-to-shop layout.”

Trade Secret’s regular trading hours won’t be affected by the conversion, and Trade Secret gift vouchers will still be honoured at TK Maxx stores.

Trade Secret stores are currently located in Alexandra Hills, Browns Plains, Chermside, Fortitude Valley, Macgregor, Morayfield, Oxley, West Ipswich, Burleigh Waters, Helensvale, Southport, Kawana, Maroochydore and Kearneys Spring (Toowoomba).

UPDATE: TK Maxx has confirmed it will unveil eight stores in Brisbane on Saturday 22 April. The previously existing Trade Secret locations in Alexandra Hills, Browns Plains, Chermside, Fortitude Valley, Macgregor, Morayfield, Oxley and Ipswich will be the first TK Maxx stores to launch in Queensland. The first 1,000 shoppers to arrive in each store will receive a free TK Maxx tote bag.