Brisbane, it’s the sign you’ve been waiting for.

Lord Mayor Graham Quirk has announced that construction of the permanent $300,000 replacement of the popular Brisbane sign had reached a milestone, with fabrication on over half the letters now complete.

Cr Quirk said five of the aluminium letters had already been laser cut and seam-welded into 3D structures, ready for the new vinyl skin to be applied, before being installed at South Bank.

“In just four short months, the Brisbane sign became one of the city’s most-loved and iconic landmarks, with thousands of people visiting the sign and posting photos of it on social media,” Cr Quirk said.

“The original Brisbane sign was installed as part of the G20 Cultural Celebrations but not built to last, made only of plywood and stick-on decorations, and quickly began to deteriorate under Queensland’s summer weather conditions.

“Following an overwhelming outpouring of community support of the sign during its short tenure, a new permanent sign is returning to South Bank and will be installed before the year is out.

“The new Brisbane sign’s vinyl skin will be inspired by the original design with a graphic artist using detailed photographs to replicate the eight letters that were lovingly decorated by Brisbane community groups.”

“The letters will stand 2.5 metres high, directly onto a soft-fall surface, allowing visitors to get up-close for their photographs, unlike the previous sign which was elevated on a platform.

“The new sign will also feature LED lighting around the perimeter, which will allow the sign to be lit in various colours and patterns to mark future city events and celebrations with other important city landmarks.”

The temporary sign was dismantled in February and each of the eight letters was returned to those community groups who had painstakingly decorated them.

Cr Quirk said the new permanent sign would be installed at the Cultural Forecourt at South Bank during November and December, with installation taking up to four weeks.

“We look forward to having the new sign installed before the end of the year, so it is in place for our Christmas and New Year’s Eve celebrations at South Bank.

Brisbane City Council and the Queensland Government are jointly funding the $300,000 project.

For more information on the Brisbane sign, visit or call Council on (07) 3403 8888.