There’s a new text service in the US encouraging drunken people to shop online and buy useless items (as if they need any encouragement).

It’s called ‘Drunk Shopping’, and it’s said to be the creation of an ex-Buzzfeed employee. The service is said to be designed to make regrettable shopping decisions easier and describes itself as ‘the shopping experience that delights in sloppy judgement’.

When signed up for Drunk Shopping, subscribers receive text messages with pictures of silly items up for sale at 2am on a Sunday morning when they’re presumably drunk. The products range from weird t-shirts and giant piano toys to novelty soup ladles. The user must reply to confirm they are awake (not passed out) and they’re ready to shop before the service starts bombarding them with useless products up for sale.

Along with a picture of the image are messages such as “C’mon you know you love BIG [referring to a big piano mat]. It’s only 100 bucks. That’s nothing. You’re gonna use this every weekend when people come over. Ugh, just get it.” Then there is a link for people to buy the product.

Another message reads: “You know you want to rock this Nic Cage shirt. Buy this s*** now!!”

Users can unsubscribe at any time by texting the word STOP.

The service is free apart from the price of text replies and is only available in the US at the moment. It’s unsure whether it will be rolled out overseas, but we’re sure there’d be takers in Australia…