In another case of marketing gone wrong (or, if you subscribe to the theory that there’s no such thing as bad publicity, very right), a UK bus company has apologised after their ads stirred up a storm of criticism on social media.

They’re shocking, a little bit tacky, and very tongue-in-cheek. If you felt a bit put off when viewing the bus advertisements for this UK bus company, you’re not the only one.

The ads feature on the side of buses and show either a naked woman or man (depending on the bus) holding a sign exclaiming “ride me all day for £3.” The advertising campaign has outraged many.

The company responsible, New Adventure Travel, was trying to promote a new bus route with the intention of attracting the younger generation to use the service.

A statement from the company read: “The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly.”

The company acted promptly and have since removed the ads.

What do you think of the ads? Do they offend you, or do people need to lighten up?