A new road safety campaign from the state government has been launched to maintain Queensland’s record low road toll over the Easter break.

The new road safety campaign will target drivers who are speeding by only a few kilometres over the limit in an effort to keep the road toll low over Easter.

Transport and Main Roads Minister Scott Emerson says that while the road toll is at a record low it’s important drivers keep vigilant over the long weekend.

“Through the work of police and the government’s $350 million, two-year Road Safety Action Plan, our road toll stands at 54 which is the lowest on record – 24 below the toll last year,” Emerson says. “This campaign will target half of Queenslanders who have admitted to travelling up to 7km/h over the speed limit.

“Speed contributes to more than one in five road deaths in Queensland, making it one of the biggest killers on our roads.”

The new campaign invites people to log on, submit their name and pledge that they have ‘no time for speeding’. The names will then be posted on 10 digital billboards – so those who stand up for road safety will get their name in lights.

Slow-speed crashes in particular contribute to half of all speeding deaths, says Emerson.

“Four people died and 183 were injured on Queensland roads during the Easter long weekend last year,” he says. “About half of all speed-related crashes which result in injuries or fatalities happen at just 10km/h or less over the speed limit.”

“This Easter, I plead with all Queenslanders to Join the Drive to Save Lives by allowing plenty of time to get your destination so you avoid the temptation to rush.”

Police are also conducting a specialised Easter enforcement campaign to focus on a reduction in speeding from 17 to 21 April.

For more information or to submit your name and message see www.qld.gov.au/jointhedrive