The Mercedes-Benz Fashion Festival will strut back in to Brisbane this month, celebrating a decade of cutting-edge fashion.

Brisbane’s finest fashion designers, celebrities, fashionistas and curious locals will all be frocking up and heading to the John Reid Pavilion at the Brisbane Showgrounds to honour ten years of the Mercedes-Benz Fashion Festival, on from Sunday 23 to Friday 28 August.

The festival coincides with the arrival of the labels’ spring/summer collections in stores, which means you can purchase your favourite new looks from the show!

For the first time ever, this year festival-goers will also have the opportunity to purchase front-row seats normally reserved for fashion festival partners, media and VIPs.

Take your pick from shows featuring emerging, local and national designers including Easton Pearson, Aje. and George Wu.

And, why not check out the other events such as an Australian Fashion Chamber Q&A, Sarah-Jane Clarke and Lydia Pearson: In Conversation or swing by The Fashion Bar for a tipple?

Location map: