You’re not imagining things — a new study has proven that hot guys are more likely to be selfish jerks.

A study published in Evolutionary Psychology this week has found that “the more attractive a man’s body is, the more likely he is to have attitudes that promote selfishness and inequality”.

The research, conducted by the folks at Brunel University in London, suggests that really, really, ridiculously good looking people are more likely to be self-centred than the rest of us mere mortals, because they’re used to having a genetic advantage.

“People who are more attractive have to do less… to make themselves valuable to other people (because) they’re already highly valued by virtue of their high attractiveness,” said lead researcher, Dr Michael Price.

You may wonder how the researchers came to this conclusion. It turns out they developed a scientific method for measuring attractiveness — using a 3D scanner, they measured 125 men and women and scored them based on attributes considered attractive, like slimness and waist-to-chest ratio for men and waist-to-hip ratio for women.

The hotties and, ah, notties were then asked to answer a questionnaire that measured just how selfish they were, including an experiment in which they were given money and had to decide how much to share with someone else.

“We found that attractive men tended to be less egalitarian and less generous,” said Dr Price. “Our results showed that in fact we may be justified in expecting more attractive men to behave in ways that are less favourable to economic and social equality.”

Interestingly enough, the phenomenon was confined to attractive men — smokin’ hot women were no more likely to be self-centred than their Plain Jane equivalents.

Dr Price wasn’t willing to hazard a guess why that might be the case — “I don’t think there is enough basis for speculation,” he said — but one thing is clear: That hot guy you’ve been flirting with is probably a douchebag.

Happy Valentine’s Day, everybody.

[Via New York Daily News and Elle]