Almost a year after Australian rock legend Chrissy Amphlett passed away her legendary song ‘I Touch Myself’ has been transformed into an anthem for awareness.

The Divinyls’ most famous song I Touch Myself will be the anthem for breast cancer awareness in a new campaign initiated by the late lead singer Chrissy Amphlett’s family and friends.

Before Amphlett lost her battle with breast cancer at age 53 she was passionate about spreading awareness of the importance of early detection and as such wanted her song to become associated with women’s health.

Now, almost a year on, Amphlett’s dream has become a reality through the launch of a music video featuring renowned singers such as Olivia Newton John, Sarah McLeod, Katie Noonan, Sarah Blasko, Kate Ceberano, Little Pattie and Connie Mitchell among others.

Cancer Council Queensland spokesperson Katie Clift says one in eight Queensland women would be diagnosed with breast cancer in their lifetime.

“Early detection is one of the most important factors in beating breast cancer,” says Clift. “This campaign encourages women to get to know their breasts better – all women need to be breast aware and check their breasts regularly.

“All women should discuss their individual risk of breast cancer, and steps to prevent breast cancer, with a trained professional.”

The campaign aims to spread awareness through social media using the hashtag #itouchmyselfproject.

Breast cancer is the most commonly diagnosed cancer for women in Queensland with more than 2900 Queenslanders diagnosed each year and around 500 people dying from the disease.

“It’s critically important that women who notice changes in their breasts see their doctor immediately,” says Clift.

Quick facts

Breast cancer – what to do at different ages:

Age 25 to 40

  • You know your breasts, but what is ‘your’ normal when it comes to look and feel? Don’t hesitate to seek health advice if you notice any changes
  • If there is a history of cancer in your family, talk to your doctor

Age 40 to 49

  • Talk to your doctor and establish if a mammogram is right for you – you are now eligible for free breast screenings
  • You also need to know what is normal when it comes to look and feel. Don’t hesitate to seek health advice if you notice any changes

Age 50 to 74

  • You should be having a mammogram every two years. Call BreastScreen on 13 20 50 to book a free mammogram – 30 minutes every two years can offer peace of mind
  • Get to know your breasts, get to know what is normal and seek health advice if you notice any changes
Age 75 or over
  • Talk to your doctor to ask if you should continue to have mammograms
  • Women over 75 may also have free breast screening mammograms as recommended by your doctor.
What do you think of the music video? Let us know your thoughts on the new campaign!