Assembly Label — the Sydney fashion brand known for its clean, modern designs — has opened its first Brisbane store.

The brand already has stores in Bondi Beach and Manly, but the James Street store that opened on the weekend represents their first move into Queensland.

The minimalist space currently plays home to the brand’s Spring Summer ’16/17 collection of luxury essentials, as well as exclusive pieces that are unique to the store.

The store also boasts a refined and hand-picked selection of homewares and lifestyle products.

The store, which feels more like an art gallery than a boutique, has been designed in collaboration with creative design duo Mr and Mrs White, who have been tasked with bringing the brand’s core ethos of relaxed, coastal living to life. It’s an ethos that’s reflected throughout the store’s textiles, fit out and design.

Assembly Label is open now at Shop 7 & 8, James Street, Fortitude Valley, and is open from 10am to 6pm on weekdays and 10am to 5pm on weekends.