Have you ever felt stuck in a wardrobe rut? Then it’s time to turn to Instagram for some fashion inspiration on how to push the envelope. Check out these edgy ensembles!

The rise of the fashion blogger means there are no limits to the level of content you can consume, with many using Instagram as their main social media platform to showcase their snaps.

But with more than 200 million instagrammers sharing more than 20 billion images,the social media app can feel like a rabbit warren that’s hard to navigate. To lend a hand, here are the Instagram insights on the who’s who to follow.

Fashion to follow

Kristina Bazan

Kristina Bazan (@kristina_bazan) is sitting on 1.2 million followers. Based in Switzerland but constantly on a different continent, Kristina brings a European edge to Kayture, an online fashion destination for luxury, lifestyle, beauty and travel. Kristina works with a very selective variety of high end brands, from Louis Vuitton, Dolce&Gabbana, Yves Saint Laurent and Dior to Mango, Guess, and Jimmy Choo, so make sure you keep a close watch on your credit card when drooling over her attire on Instagram.

Lee Oliveira

Lee Oliveira (@leeoliveira) currently has 419,000 followers. The photographer, stylist, contributor for the New York Times Fashion and Glamour Brasil, captures a lot of the little details of street fashion and women ‘on their way’ somewhere across the globe, from Paris, New York to Milan. He also documents Mercedes-Benz Fashion Weeks and paps fashion icons from Cara Delevigne, Olivia Palermo to Leandra Medine aka Man Repeller, so for a daily fashion-forward fix be sure to follow.

Aimee Song

Song of Style’s Aimee Song (@songofstyle), is another globetrotter documenting her daily outfits on Instagram. 1.9 million people already follow her, so make sure you join the club and live vicariously through her posts. You can also glean some ideas for your next look at the same time!

Scott Schuman

The Sartorialist (@thesartorialist), aka Scott Schuman, has been a driving force in capturing street style since 2005, creating a two-way dialogue about the world of fashion and its relationship to daily life. The blogger/photographer has 459,000 followers, and is well worth tracking down on Instagram if you want to stay on top of what’s trending around the world, from basketball shorts to delicate jewelled skirts combined with chunky boots.


@LIKEtoKNOW.it is a relatively new Instagram shopping tool that lets you track down the details of garments posted. If you spot an outstanding outfit on Instagram, look for the LIKE to KNOW.it link and hit ‘like’, and you’ll get ready-to-shop product details delivered to your email account, making it too easy to be transformed. Be sure to check out @LIKEtoKNOW.it’s Instagram too, as they profile fashion bloggers who use their LIKE to KNOW it tool.

Top fashion hash tags

Another avenue for inspiration is tapping into the top fashion hash tags, which collate Instagrammer posts from all over the world into one easy place…

#ootd – 42.6 million posts
#fashion – over 152 million posts
#fashionblogger – 4.7 milion posts
#fashion diaries – 2.4 million posts
#whatiwore – 1.5 million posts
#fromwhereistand – 1.1 million posts

Which fashionistas do you follow on Instagram? Share your favourites with us in the comments!