Beauty without bunnies: here’s what you really need to know about cruelty free make-up.

The practice of animal testing is still prevalent in the beauty industry and with unclear consumer information and unregulated guidelines on packaging it can be very difficult to ascertain which companies do or do not test.

Things to watch out for

Finished products not tested on animals: Some companies will claim their products aren’t tested on animals, but they are only referring to the final, finished product – this means they either test the separate ingredients on animals or buy from suppliers who do.

Only tested where legally required: Chinese law requires all imported beauty products to be tested on animals before they can be licensed for sale. This means that any company who sells their product in China is indirectly supporting animal testing, even if they do not test themselves.

Parent or subsidiary companies that test: Some companies will have disclaimers about non-testing but are owned by companies that do extensively test.

Alternatives: Using products that have undergone culture tests, computer models and volunteers provides a safe alternative. They may even be more effective, as animal testing is not always an accurate prediction of side effects or reactions in humans, simply because our biology is so different.

Click through the gallery to see a range of products that are cruelty free.

A comprehensive list of cruelty-free cosmetic companies is also available from