This new concept storefront is bringing the online world straight to you. Here’s everything you need to know about Brisbane’s newest fashion destination.

What is it?

Showroom is a new concept storefront and workshop space that bridges the gap between online and in-store shopping. Its creators say they’re re-thinking traditional retail with a new collective model that supports creative entrepreneurs and provides customers with a destination shopping experience quite unlike any other in Brisbane. By bringing together a broad range of merchandise from popular web-based designers (plus some up and comers too) Showroom is the first boutique in Brisbane to offer customers the chance to source the coolest stuff from the web in the real world where they can see it, feel it, and even meet the person who made it.

Who is behind it?

Showroom was founded by The Spring Shop and Blog creator Catherine Roberts and Caroline de Lore from Wilde Flora, who devised the store in response to customer feedback and the desire to grow their businesses in a sophisticated, community centered way. What they’ve created is a Pinterest-worthy space supported by a uniquely flexible commercial framework that allows small businesses to have the kind of retail presence that would be too difficult to achieve logistically if we all went it alone.

What else is involved?

The creators of Showroom invite top stylists and bloggers to guest curate areas of the shop, and host events such as workshops and Insta-Meets where likeminded design lovers can come together to learn new skills and socialise.

Which brands can I find there?

  • Auburn & Green is a new boutique furniture and homewares brand that provides beautiful, one-off pieces of furniture and designer accents.To do this, founder Brie Manley, sources equisite antique and vintage pieces of furniture and redesigns them in keeping with Auburn & Green’s distinguished and eclectic style. She uses quality products and skilled craftsmen to create beautiful pieces unlike any other.If you love to create beautiful spaces, and are drawn to pieces that not every person will have in their home, you really must come and see Auburn & Green.
  • Your Core Light: Each piece of Your Core Light jewelery is handcrafted here in Brisbane by jewellery designer Fabienne. They are made with a unique mixture of gold and rose-gold plated metals and crystals invested with powerful metaphysical properties to guide you through your life and inspire you to live your truth.
  • SWOP: Modelled on the genius premise of America’s Buffalo Exchanges — where people trade the clothes they’ve fallen out of love with for things they actually want to wear — SWOP is a sustainable fashion hub where the racks are curated with all the care of other great quality vintage collections, minus the eye-popping price tags.

Where can I find it?

Inside a sun-drenched Queenslander at 135 Latrobe Terrace, Paddington.

To take a closer look at Showroom visit