In the latest Fashion Files, Laura Stead-Churchill discusses all-things-Mum, from fashionable maternity wear to Little Valentine children’s clothing.
High Street Mama
Mixing fashion with practicality, High Street Mama is an online store catering to the mum-tobe who wants to stay stylish throughout pregnancy.
This long-sleeved shirt dress (Me-a-Mama $79) is a great transseasonal option and can be layered with tights and a coat through winter. Visit their website.
Leina Broughton maternity
New mum Leina Broughton has figure-flattering style down and with the release of her maternity collection has made a whole new group of women excited to dress up during their pregnancies.
“All of the styles are made from stretch jersey fabrics so are perfectly suited to a growing belly and can still be worn outside of pregnancy,” says Broughton.
New pieces are released bi-monthly, included the recently repeated lace empire dress ($285, pictured) on their website.
Sorella & Me
Sorella & Me specialises in organic cotton maternity sleepwear and this nursing nightie ($89.95) has front pleats to allow for a growing belly, and in-built bust support for comfort. Visit their website.
Normally somewhere near the top of the baby shower gift list is a stylish baby bag and this one from Mimco ($249) ticks all the boxes.
Available in blush, pink, navy and black you can find one to suit mum or baby’s colour of choice. Visit their website.
Oh My Giddy Aunt
A sentimental gift for a new mum, Oh My Giddy Aunt personalised charms are available in sterling silver and 9ct gold.
Sold separately (from $24.95 each), the charms also fit together and can be worn on a necklace or bracelet. Visit their website.
A date with royalty
Little Valentine children’s wear is co-designed by bmag’s own Emily Jade O’Keeffe with the Queensland Swimwear Company.
On the royal walkabout at South Bank, co-designer and founder Leigh Mason held up a bright red and white swimsuit, a gift for Prince George, which caught the eye of Prince William.
Prince William smiled and accepted the suit asking “Is this a Spider-Man suit?” Leigh, originally from England, told the Prince, “This is an Aussie Surfer Boy suit inspired by our Surf Life Savers”.
Prince William replied, “Thank you so much, George will love that.” The conversation concluded with both agreeing on the importance of sun safety for the little Prince’s skin. Visit their website.
Q: Help! I can’t afford to be buying too much maternity wear. Where do I start?
A: Hopefully this page has helped, but one of my most recommended strategies for maternity is to re-assess what you have in your wardrobe and how those pieces might work.
A great jacket or a beautiful silk scarf can add your style and personality to basic black and the few extra pieces you’ll want to add in to fit your pregnant belly.
It’s amazing how many different ways you can wear a soft, long cardigan (loose, belted, over a dress, as a jacket, casually, formally) throughout winter and it will always accommodate a belly.
Having a wardrobe or fashion crisis? Write to Laura at firstname.lastname@example.org