Brisbane fashion designer Sam Abi has struck a major deal allowing him to use luxury Ermenegildo Zegna fabric across his boutique suit collection.
Abi opened his first Urbbana store at Portside Wharf in 2009 and has since expanded to Melbourne and the Gold Coast, making a name in luxury men’s fashion with plenty of colour and flair. He said the new range of suiting featuring Zegna fabrics would be available across his stores from May.
The renowned Ermenegildo Zegna Italian luxury fashion house and wool mill specialises in men’s clothing and manufactures suits for some of the world’s biggest high-end brands including Gucci, Yves Saint Laurent and Tom Ford as well as its own range.
Mr Abi said it was a major coup to secure access to the material for his collection and would help take Urbbana to the next level.
“This is a milestone deal that will assure Urbbana stays at the top of the menswear boutique ladder in Australia,” he said.
“The collection will focus on lightweight merino wool, in line with the Australian climate, and the designs will include a few new season tweaks to the current cut, which has been very popular with our clientele.”
Mr Abi said the deal was struck through his long term suit manufacturer, based in Milan, who he met with on a recent sourcing trip across Italy and Turkey.
During the trip, he also locked in a range of new fabrics, leather, accessories and designs to secure his collection of suits, shirts, pants, shoes and ties at the forefront of global fashion trends.
“I have selected 80 new fabrics that will be used for the shirt collection in 2014 to keep the designs really fresh,” Mr Abi said.
“I have also picked over 100 new designs of silk from my manufacturer in Como, Italy to produce the next Urbbana silk ties collection, so there will be a whole range of new choices coming in store soon.
“Across the board, the new designs and fabrics will be in line with our focus on unique colour combinations and striking prints that allow men to show their distinct personality, while maintaining a high level of professionalism.”
Mr Abi said the recent trip included visits to his various manufacturers across Europe, along with attending some of the world’s most prestigious men’s fashion exhibitions, including Pitti Uomo in Florence, Expo Riva Schuh international shoe expo near Verona and Milano Men’s Fashion Week.
“This sourcing trip was invaluable in maintaining Urbbana’s avant-garde reputation and our promise to our customers of delivering a premium brand at great value,” he said.