JETS swimwear brings a strong aesthetic to beach wear with their Vision Collection 2013/14.

The JETS 2013/14 campaign was shot on a rooftop location in the heart of Sydney’s CBD and strikes a strong contrast with the city skyline – sexy and powerful, this embodies the fresh perspective you can expect in the new season collection.

The JETS by Jessika Allen Vision Collection 2013/14 is an exploration of the new-age world we live in, the beauty it presents and the endless possibilities. Luxe fabrics, striking prints, exotic handcrafted designs and hyper-saturated colours, the Vision collection combines natural elements, textures and forms with exciting print designs, brilliant colour highlights and sleek shapes.

JETS was bought and re-launched by Jessika and Adrian Allen in 2001 – the result a new direction, signature style and timeless sophistication.

“This collection evokes the beauty that is in everyday; a design concept based around looking at the world through new eyes,” says JETS Design Director Jessika Allen. “I was inspired from the worldly aspects of space and texture, precision in detail, beautiful romanticism and the little paradises in life we come across daily.”

Built on the foundations of a premium luxury swimwear brand, JETS Swimwear continues to innovate through its design integrity, application of the latest technology in fabric development, as well as maintaining signature print design.

Our picks…

  • We love the use of aqua and cobalt – perfect for sunny summer days.
  • The visually strong designs of the one-pieces are bang on the sport luxe trend and will be flattering for apple shapes.
  • Be white-hot this summer with all over bright white – or mix it up with black graphic shapes to take the monochrome look poolside.

What luxe look are you rocking at the beach this summer? Strong graphic prints, bold shapes or silky kaftans? Let us know!