Will Australians reconsider their declining interest in traditional large sedans with price incentives offered by the entry level Holden Commodore Evoke sedan?

Price cuts of up to $9800 and a boot-full of extra safety, convenience and comfort features await buyers of the  Holden Commodore VF series. With prices starting from $34,990 (plus on-road charges), the new Holden Commodore Evoke is designed to cause Australians to reconsider their declining interest in traditional large sedans and wagons.

The entry-level Evoke sedan now costs around the same as many small and medium sedans, hatchbacks and SUVs. It’s $5000 cheaper than the previous base model in the permanent VE II line-up, the Omega, although the outgoing limited-edition Z-Series is still available for $37,990.

With strength, space, six-cylinder power, good looks and loads of equipment, there appears little not to like about the VF except higher fuel consumption (sometimes an over-rated financial consideration) and the fact that large cars are no longer fashionable. Motoring experts have been saying for a long time that, in the Commodore and Ford Falcon, buyers have been overlooking two of the best-value and best-driving cars on the market. Now it seems to be a case of use (buy) them or lose them as local factories struggle against import rivals.

Its specification list – released early in Holden’s teaser campaign – is loaded with goodies that take the car a big step towards matching quality imports. The Evoke, still with a 3.0 litre engine and six-speed auto, comes standard with self-parking, a reversing camera, electric parking brake incorporating hill-start assistance, trailer-sway control, out-of-car remote starting, voice control of phone and other dashboard functions, and an eight-inch touch screen. The 3.6 litre Calais, a coveted executive choice, has had $8000 trimmed from its price, which now equals the old Omega’s – $39,990. Feature enhancements include Blind Spot Alert, and keyless and push-button ignition. The savings increase further up the range. When optioned with the 6.0 litre V8 engine, Calais V’s price has plummeted by $9000 to $52,990. V8 and V6 versions now get pre-collision and lane departure alerts, head-up information projected on to the windscreen, heated front seats, live traffic information, Bose audio system and a sunroof.

The biggest cut comes with the SS V sports model, down $9800 to $45,490.

It’s ironic – drivers in the European and Asian markets that are sending us their compact, four-cylinder, four-wheel white goods would just love a car like that.

Prices quoted do not include statutory and dealer on-road charges unless otherwise stated. Prices correct at time of writing.