IKEA is finally getting an online store in Australia — but it could be a while until it comes to Brisbane.
The Swedish furniture giant has been in no rush to bring their online store to Australia, instead forcing Aussie couples to endure the relationship nightmare that is a trip to IKEA.
A trip to IKEA “literally becomes a map of a relationship nightmare”, clinical psychologist Ramani Durvasula told The Wall Street Journal last year, after noticing that couples in her therapy sessions had mentioned IKEA-related arguments with disturbing regularity.
Durvasula isn’t the only expert to come to this conclusion, either. There’s just something about the labyrinthine layout of an IKEA store that’s Kryptonite for fragile relationships.
“Couples tend to extrapolate from the small conflicts that arise while shopping for and building furniture that perhaps they aren’t so made for one another after all,” clinical psychologist Maisie Chou Chaffin told The Atlantic.
Personally, I don’t know what these couples are complaining about — don’t they like meatballs? — but it certainly seems like shopping online might be preferable to navigating the IKEA maze for some people.
If you’re one of those people, we’ve got good news — and bad news — for you.
The good news is that IKEA are finally bringing their online store to Oz; the bad news is that it’s only coming to Canberra (for now).
Yep, seriously. Canberra.
Long used as the nation’s legislative laboratory by politicians, Canberra will now give IKEA a chance to smooth out any kinks in their online model before they bring it to the rest of the country.
IKEA spokesman Michael Donath told The Canberra Times that the city offers “a really good opportunity… to understand how the customer experience should be where we have a store and online offering”.
From today, those living in the nation’s capital will be able to order IKEA furniture online and either collect it from the Majura store or have it delivered the next day (delivery will start at $79).
Assuming the online store is a success (and, really, we’re not sure why they would be treating online shopping as such a bold and uncertain prospect in the year 2016 AD), the service will be rolled out to regional areas around Canberra, eventually making it to the rest of the nation over the next few years.
So, in other words, you can either make a trip to IKEA today to buy that MALM bed frame, or you can take your chances and wait for them to bring the online store to Brisbane.
Since the online store doesn’t have meatballs, I think the choice is pretty clear…