Australian travellers love to venture across the ditch to our favourite holiday destination – New Zealand!
We may poke fun at Kiwis for their accents… but we sure do love their country, with a recent report showing New Zealand as the most visited destination for all Australian generations.
Australia’s market research and public opinion survey company Roy Morgan recently reported 23 per cent of Australians took an overseas holiday in the year to November 2013 and now figures show 3.5 per cent of Australians chose to take their holiday in New Zealand.
Among the generations, Generation Y and Baby Boomers lead the charge in setting off to foreign shores. New Zealand is still ranked ahead of other popular overseas destinations such as England and the US, which both sit at 2.8 per cent of Australian traveller’s holiday choices.
Of the 3.5 per cent of Australians that holidayed in New Zealand in the 12 months to November 2013, all five generational groups visited New Zealand the most over other overseas destinations, despite its gradual decline as a destination preference among Australian travellers.
Jane Ianiello, International Director of Tourism, Travel and Leisure at Roy Morgan Research, says when countries consider generational differences when promoting particular destinations or packages they stand to reach a more responsive audience and attract visitors.
“With its proximity to Australia, abundance of world-class natural attractions and relative affordability, New Zealand’s status as the most visited overseas destination for Aussies of all generations is no surprise.
“Even with its popularity as a preferred holiday-spot declining slightly in recent years, its ease and convenience (no long haul flights!) ensure that it’s a practical choice — which counts for a lot,” he says.
Tourism New Zealand spokesperson Lauren Blank says New Zealand has a wide range of different and fun adventure activities on offer for people of all ages.
“You don’t need to be young – just ‘young at heart’ to experience what’s on offer,” she says.
Blank says Australians are drawn to New Zealand for many reasons, with one major draw card being the close proximity of multiple activities and landscapes to experience.
“It’s only three hours away, easy to travel around and there’s a wide range of activities and natural gems to discover.
“New Zealand is jam-packed with things to do. The hardest part is deciding which to do first,” she says.
While exploring New Zealand’s magnificent landscape and coastline tops the list for many, Blank says there is plenty for adventure seekers and those who want to relax.
“There’s a long list of thrilling activities to get your blood racing. Or if it’s a relaxing holiday you’re after, hot pools, vineyards and cultural attractions will keep you entertained,” she says.
Here is a list of top picks compiled by Tourism New Zealand:
1. Hike or helicopter over majestic glaciers on the South Island’s West Coast
2. Cruise pristine waters amid soaring peaks in Milford Sound
3. Soak in a naturally heated hot pool amidst the alpine peaks of Canterbury
4. Kayak along the golden coastline of Abel Tasman National Park
5. Indulge in gourmet food and wine on beautiful Waiheke Island
6. Get adventurous in Queenstown with bungy jumping, jet boating, zip trekking and skydiving
7. Feel the warmth of Maori hospitality and culture in Rotorua
8. See national treasures at Wellington’s fascinating museums
9. Swim with playful dolphin in the warm waters of the Bay of Islands
10. Explore Middle-earth’s homeliest village at the Hobbiton Movie Set