Food Revolution Day 2015 is here and Jamie Oliver has let the lyrics tell the story. With Ed Sheeran by his side, they composed a lyrical rap anthem to inspire and ignite action around the world.
The idea behind Food Revolution Day is simple – educate the children about food, where it comes from and how it affects their bodies.
With diet-related diseases rising at an alarming rate it has never been more important to understand nutrition, but sometimes the message falls on deaf ears and people turn away, not willing to listen.
So Jamie decided to put it all in a song, and get his famous friends to help him spread the message.
Watch the video to see the parade of stars including Ed Sheeran, Paul McCartney and Hugh Jackman among other singers, rappers and poets.
This is an area that Jamie is notoriously passionate about and he states it clearly, “By educating children about food in a practical, fun and engaging way, we can provide them with the knowledge and skills they so urgently need to lead healthier, happier lives.
We need to make practical food education a compulsory part of every school curriculum across the world, and that’s why I’ve launched a petition calling on all G20 countries to action this. With enough support from millions of people around the world, I truly believe that we can create a movement that’s powerful enough to make governments take action.”
He is positive that this movement will change the way we eat and treat our bodies and he shares some examples that have already been successul.
In England, The School Food Plan made cooking lessons and food education a compulsory part of the curriculum. In Mexico, all schools promote healthy eating through compulsory nutrition education, thanks to the General Law on Education. In Brazil, the School Health Programme has made food and nutrition education a fundamental part of their basic curriculum. Food education has also been part of the curriculum in Japan since 2005, and Finland has a long history of home economics.
He acknowledges the progress but is pushing for more and believes that good, practical and compulsory food education should be available in every school for every child.
But rather than rabbit on about it and bore people, he tapped into the power of music and utilised his celebrity connections to spread the word. And we would be very surprised if you don’t find yourself nodding along to the beat and pointing out when you see another familiar face (hello Wolverine).