So you think you have what it takes to be a social media guru?

We’ve all heard at least one person describe themselves as a “social media guru”, “online evangelist” or “digital gun”. Maybe you even thought you’d like to become one of these things. But what does it really mean to be skilled in social media?

Today it is more important than ever for businesses to have an online presence, particularly if they are new to the scene. A business that doesn’t exist online really doesn’t exist anywhere. Think about it: if you wake up on Sunday morning and want to find a new place to get brunch, you’re more likely to ask your phone for suggestions on the best smashed avo nearby than pull out the White Pages from under your bed.

Social media has turned the marketing industry on its head and rendered many traditional promotional methods redundant. The problem is though, even though most of us are using social media regularly, there are few who actually understand the strategies, platforms and creative techniques that go into running a successful digital marketing campaign.

That is why it’s the perfect time to grow your skills in this field and set yourself apart from other professionals. A quick Seek search will reveal that the Advertising, Marketing and Public Relations industries are all being dominated by digital-based roles. If you want to set yourself up for success, it makes sense to get clued-up on the world of digital.

We thought we would help you out by sharing three ways to get an edge over your peers and stay at the top of the online game.

1. Read, read, read

There is a plethora of great online resources out there sharing the latest digital news. This industry is changing everyday so it’s important to always be at the forefront of new updates, tools and rules. Sites like SMK, Hubspot and MCM Digital all have great blog sections worth reading. You could even go one step further and sign up for their email newsletters to get fresh information in your inbox each day.

2. Follow the leader

While it’s important to have your own unique ideas, a great place to start is following credible and influential industry leaders on all their social channels. LinkedIn, Twitter and Facebook are great places to start. Take note of what content appeals to you and why, then apply those insights in your work!

3. Get qualified

Once you have this background knowledge and you’re ready to take the next step in becoming a legitimate digital marketer, you’ll need to get the right qualification so you’re job ready. Not all social media courses are created equal though, so it’s important to study with people who have industry experience and can give you the practical training you need.

Queensford College offers a Social Media Marketing Course curated by three leading global social media experts giving you direct access to great thought-leaders and influencers. Their course also provides you with the training to build your very own social media marketing strategy, perfect to apply to that new marketing role or your own business!

We hope these tips help you on your journey to becoming a real life Social Media Guru. What will your next step be to kick-starting your digital career?

Just so you know, this is a sponsored post. Regardless, we only recommend services, products and events we believe our readers will appreciate.