So apparently there’s some sort of American football game on today? We don’t know much about that, but we do know that the real highlights are off the field.
With marketers spending up to $5 million for 30 seconds of air time during the Super Bowl, the stakes are high to deliver a memorable spot that really makes a fast impression on viewers, and advertisers are bringing their A-game.
We’ve rounded up our favourites so you can watch them without that pesky ‘football’ getting in the way.
Super Bowl Choir
Just a choir of adorable babies singing about how their parents conceived them when their favourite team won the Super Bowl. Wait, what?
Melbourne’s Peter Carstairs came up with this bizarre Doritos spot, which just won the annual $1 million Crash the Super Bowl ad contest.
Drake’s Hotline Bling was one of the best songs (and memes) of 2015, and now he’s turned it into one of 2016’s funniest Super Bowl ads.
Snickers and Willem Dafoe get together to ruin an iconic Marilyn Monroe moment forever.
Jeff Goldblum and rap icon Lil’ Wayne find a new place to live. Sure, they’re shilling for Apartments.com, but we’d watch an odd couple sitcom about these two.
It’s pretty clear that somebody at Kia had been holding on to this ‘Walken Closet’ pun for a while, but we’re just glad they finally decided to share it with the world.
Man from the Future
Liam Neeson, the MVP of last year’s Super Bowl ads, makes a comeback to prove he can make anything sound tough. Even flat-screen TVs.
The Bud Light Party
“Hey guys, can you be quiet? Seth and Amy are talking about our country.”
“If your brain was donated to science, science would return it.” That’s an ice cold Helen Mirren burn right there.
Kevin Hart stars as the most overprotective dad on the planet in this Hyundai spot.
This Audi spot could really have gone either way — using Starman so close to David Bowie’s death feels more than a little crass, but it works.
Finally, we know what Aerosmith’s Steven Tyler would look like if he were made out of Skittles.
Dachshunds dressed as hot dogs! It’s the simple things in life…
Wait, did we say these would be the ‘best’ ads? Because we meant ‘the most disturbing’.
At the movies
If it’s the Super Bowl, it’s time to get excited for the next slate of big US blockbusters. Here are all the films that debuted new trailers during the game.
Captain America: Civil War
Batman v Superman: Dawn of Justice
Independence Day: Resurgence
Teenage Mutant Ninja Turtles 2
The Jungle Book
10 Cloverfield Lane
Which Super Bowl spot was your favourite? Let us know in the comments below!