It’s back! The giant Brisbane sign has returned to South Bank, and this time, it’s here to stay.

The permanent edition of the landmark sign was unveiled to the public for the first time on the weekend, with Lord Mayor Graham Quirk and Deputy Premier Jackie Trad in attendance.

The installation of the sturdier sign is intended as a permanent legacy of the G20 Leaders Summit, following the immense popularity of the temporary sign that was on display in the Cultural Forecourt during the summit last year.

The $300,000 project has been jointly funded by the State Government and Brisbane City Council, and is expected to be a popular destination for tourists and locals alike.

“Just as the temporary Brisbane sign was a colourful welcome mat to the South Bank Parklands during the G20 celebrations, this new permanent addition will be a popular destination at South Bank and adds to our already stunning city landscape,” Councillor Quirk said.

“The sign will light up the night sky at South Bank with 11 LED strips around the base of the letters able to illuminate the sign in a variety of colours, making the sign instantly recognisable day and night.

“This icon celebrates the creative talent and vibrancy of our city, with each of the letters originally built by Queensland Men’s Sheds.

“The skins of each of these letters have been graphically recreated from images of the original letter designs, which were lovingly decorated by members of community groups.”

Deputy Premier Jackie Trad said the sign will quickly become an internationally recognised landmark.

“Up to 11 million people visit South Bank Parklands each year and this colourful creation will be seen right around the world as it becomes the backdrop for thousands upon thousands of photographs,” Ms Trad said.

“It’s also a vibrant and fun way to recognise and celebrate the city’s many diverse community groups, who volunteered their time to decorate a letter. The Brisbane sign is a symbol of how community spirit can add new life to our city.

“The sign adds an extra element of excitement to the South Bank Parklands, and follows last month’s reopening of the popular Riverside Green Playground and Boat Pool.”

The permanent sign has new lighting and a soft floor around its base to make it easier and safer to photograph.

Brisbane sign


The original letter designs, which have been recreated for the new sign, were created by the following community groups.

(B) – Built by: Ridley Road Queensland Men’s Shed; Decorated by: Queensland Pride Festival
(R) – Built by: Pine Rivers Queensland Men’s Shed; Decorated by: Brisbane Youth Service
(I) – Built by: Labrador Queensland Men’s Shed; Decorated by: Amnesty International(QLD chapter)
(S) – Built by: Shed West; Decorated by: Griffith Uni Contemporary Australian Indigenous Art Group
(B) – Built by: Buderim Queensland Men’s Shed; Decorated by: Multicap Association
(A) – Built by: Carina Queensland Men’s Shed; Decorated by: Multicultural Development Association of Queensland
(N) – Built by: Alexandra Hills Queensland Men’s Shed; Decorated by: Queensland Children’s week
(E) – Built by: Mt Gravatt Queensland Men’s Shed; Decorated by: Queensland Country Women’s Association

Are you excited to see the Brisbane sign back in South Bank? Let us know in the comments below!