Nutella’s latest campaign, allowing Australians to order a personalised label to put on their jars, has gone a little pear-shaped.

It started off innocent enough — buy a jar of Nutella and go online to create your label. Share it on social media using the hashtag #mynutella. What could possibly go wrong, right?

Click through the gallery above to see some of the labels that have been started to take off on social media. Warning: This content may offend…

What would you write on your label? Let us know in the comments below!

[Via Mumbrella]