“Cabin crew, please take your seats for take-off.”
It appears we all still secretly want to serve as flight attendants as Virgin Australia was named the country’s most attractive employer at the annual Randstad Awards last night.
The numbers don’t lie, with 50 per cent of Australians polled acknowledging that their ideal career would be to work for the infamous and innovative company.
If they didn’t land a coveted spot there, many people would still be content to work for the ABC, which took out second place, or The Department of Immigration & Border Protection, which was the third most popular choice.
The results were based on responses from more than 12,000 Australians of working age. Other than the sassy and stylish uniforms, Virgin Australia reportedly holds appeal due to its appealing working atmosphere, healthy work-life balance and exceptional management.
Geraldine Chin Moody — the group executive of people, culture and sustainability at Virgin Australia — accepted the award on behalf of the company. “Our people have been key to the successful transformation of the airline over the past few years,” she said, “and this award is testament to their outstanding professionalism and dedication to excellence.
“Our focus is on supporting our team to actively manage their careers and develop to their full potential. Our people get opportunities to be involved in our transformational projects and build their skills internally.”
Frank Ribuot, CEO of Randstad Australia, praised Virgin Australia for consistently placing in the top three of the Australia’s Most Attractive Employer poll for the past three years, including a previous win in 2011.
“The Virgin brand is widely recognised around the world and by people from all walks of life,” he said. “For the past few years, Virgin Australia has been recognised as one of the best employers in Australia so it’s testament to the company’s continued investment towards building its employer brand that this year it has taken the highest accolade.”
Another aviation company also scored a win, with Qantas — which came in fifth in the Australia’s Most Attractive Employer poll — taking out the Youth Award for most attractive employer for the younger generations. In fact, the aviation sector appears to be winning on all fronts, with 45 per cent of Australians acknowledging they would like to work for aviation companies.
Fast Moving Consumer Goods (FMCG) and Mining & Natural Resources rounded out the three most desirable sectors to work in.
National Australia Bank was named the most attractive employer in the banking and financial services sector, beating out ANZ and Westpac, while Hewlett Packard (HP) was named the most attractive employer in the information and communication technology sector, ahead of Fujitsu and Optus.
“With the increasing war for talent in Australia and around the world, employer branding is only becoming more important,” Ribuot said. “Organisations need to remember to not only attract those who are actively job seeking, but the passive jobseekers, people who would sit up and take notice of the position available in your organisation because of the strength and attractiveness of your employer brand. And in today’s online environment, your digital footprint can mean the difference between winning and losing potential quality people.”
Are you working for one of Australia’s most attractive employers, or in one of Australia’s most attractive industries?
The Top 20 Most Attractive Organisations
- Virgin Australia
- Department of Immigration & Border Protection
- Seven Network
- Wesfarmers (Coles, KMART, Target and Bunnings)
- Coca-Cola Amatil
- Department of Defence
- Department of Health
- Australian Federal Police
- HP (Hewlett Packard)
- BAE Systems
- National Disability Insurance Agency
- Rio Tinto
- Mondelez (Cadbury, Vegemite, Philadelphia)
The Top 10 Most Attractive Industries
- Fast Moving Consumer Goods
- Mining & Natural Resources
- Design Engineering
- State and Federal Government
- Professional Services
- Banking & Financial Services
- Information & Communication Technology (ICT)
Do you agree with the list? What’s your dream job? Let us know in the comments below!
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