Brisbane Airport Corporation has a game plan to maximise Chinese visitors here and all staff are getting on board.
If you are fluent in Mandarin and English, have a friendly personality, a passion for helping people and interest in air travel, Brisbane Airport Corporation (BAC) wants to hear from you.
BAC is recruiting Chinese specialists to join their Airport Ambassadors in a strategy to promote Brisbane as the destination of choice for the burgeoning Chinese travel market. Building their case to persuade Chinese business, leisure and education visitors to choose Brisbane as their first port of call over other national capitals, BAC is focussing on capturing and captivating these arrivals at “G’day”.
With the $45 million refurbishment of its international terminal, BAC is hungry to be the destination of choice for soaring numbers of increasingly affluent Chinese travellers. They number about 210,000 arriving into and departing from Brisbane annually now.
Leading the Chinastrategy charge, BAC’s general manager of airline and retail management Andrew Brodie says he’d like to treble that figure in five years.
“To be the Chinese number one tourist destination we need to react and make them feel welcome, touch them visually and viscerally,” Brodie says.
Naturally, all international visitors are extremely important, Brodie says, and the Chinastrategy is just one of many in Brisbane’s plan for the future. But for the fastest growing visitor market that does not speak English as a first language, it is important to provide additional support with terminal signs, (both digital and static) in Mandarin and English, Wi-Fi and bilingual BNE apps so they can navigate quickly.
The terminal’s retail product will move from generic to reflect Chinese preference for sampling local, such as burgers made from Darling Downs beef, fruit from the Lockyer Valley, cheese and honey from Maleny and wine from the Burnett. T-shirts and other souvenirs will be locally designed and made to provide authentically Australian gift choices.
“A pair of RM Williams boots, belt or shirt is the ultimate gift,” Brodie says.
Terminal staff undergo bi-monthly training in customer relations to keep them attuned to Chinese culture and respect in doing business with our Chinese guests.
Warming the welcome is Chinese liaison officer Sam Huang who meets arrivals and was previously station manager at Taiwan-based EVA Air.
Soon Chinese travellers that step off the aircraft will be able to access Wi-Fi, using BNE apps to translate instructions about duty free, customs, security and luggage collection before confidently heading for the attractions that drew them here – wide open spaces and clear skies, the white sandy beaches and sparkling oceans of the Gold and Sunshine Coasts, outback sunsets and starlit nights, the Great Barrier Reef and national parks. That’s a no-brainer in any language.
For enquiries about joining the Chinese Specialist Airport Ambassador program, contact Jenni Greaves on ITB.email@example.com