With an ageing population, David Aubrey investigates housing solutions for a generation that refuses to grow up.
The generation of people born between 1946 and 1964, aka ‘the baby boomers’, is a generation refusing to grow up.
Born in the aftermath of World War II, baby boomers have rejected or redefined traditional values.
After war comes change and from the 1950s there was an acceleration in social change driven by improved living standards, freely available medical services and record employment levels.
60 was the new 40 and producers of goods reacted to meet the changing needs of an affluent generation. Now boomers need housing to suit their needs.
Bevan Geissmann, a doctor by trade, and lawyer Paul Melville recognised that a fresh approach in developing housing for the over 50s was required.
The pair established Halcyon Days in 2003 as a specialist company to develop over 50s lifestyle communities.
“Our previous careers as a doctor and a lawyer meant we were involved with people and understood they need a different level of quality and living environment not on offer for the over 50s,” says Geissmann.
With developments at Hope Island, Caboolture and Caloundra, and their Bli Bli development Halcyon Landing taking out four awards including the President’s Award in the recent state UDIA Awards for Excellence, Geissmann explains the winning formula.
“A Halcyon community is one of likeminded people who have a strong sense of ownership and an indescribable energy force.
“A pillar of our brand is to help protect people’s investment. There are no rentals and there are no exit fees on leaving. These fundaments help secure and protect our buyers’ investment,” he says.
Blue Care, which last year celebrated its 60th anniversary, caters for an older demographic and also recognises the changing needs of its clientele.
Their Azure Blue lifestyle community developments offer well-designed apartments with integrated facilities such as a swimming pool, gym and library, with the added peace of mind that the Blue Care team are there to help.
The villages are located in neighbourhoods close to major services like shops, cafes and medical services. They comprise of one, two and three bedroom resort-style apartments, and are located in Redcliffe and Carina.
Blue Care’s executive director says the residences are for people over 65 who want to retire and still lead active lifestyles.
“The new Azure Blue Carina residence features a nature strip through the property, with residents enjoying birds and other wildlife literally in their backyard,” says Batten.
Halcyon and Blue Care are two different developers working in different markets, yet they share a common denominator – they listen to their market and provide homes and facilities that exceed expectations.