Want to break free from the monotony of the 9 to 5? Author Ben Angel has the secrets you need to know…
As the saying goes, “do what you love and you’ll never work a day in your life” – and this is the mantra that Ben Angel, author of the new book Flee 9 to 5, Get 6-7 Figures and Do What You Love wants everyone to live by.
“It’s not about helping people to retire, I hate that word retire,” says Angel. “It’s about helping people to do what they love. If you look at successful entrepreneurs like Richard Branson, they don’t want to retire, because they’ve found their purpose in life.”
After realising the inflexibility of his own business when faced with natural disaster, Angel had to reinvent himself and his services in order to stay afloat.
“I was stuck in a natural disaster on the half of Manhattan that was plunged into darkness,” he says of facing Hurricane Sandy in 2012. “It almost wiped out my business back home in Australia. The business was too reliant on me.
“I had to reinvent it within a matter of days before the hurricane hit and I went off the grid.”
Angel is frustrated with the current system which sees professionals working for others rather than selling their expertise directly to consumers. He recommends identifying what you have to offer, the message you’d like to communicate to the world, and selling that online.
“It could be anything from helping someone lose weight or gain muscle, a writing course, tips on working with children, and the digital product could be anything from an audio program, ebook or email course,” says Angel. “One of the things we’re taught from a very young age is that we have to go out and get a job and that will be our form of income.
“There are all these people working for peanuts using their expertise for bosses – this system shows how you can start selling direct to the consumer online.”
The book sets out steps for putting in place a six to 12 month plan and is for anyone who’s sick of the 9 to 5 grind, says Angel. And once you’re free of the corporate prison, you can work from anywhere in the world.
“As long as I’ve got a laptop and phone, I’m good,” says Angel.