Virgin Australia Melbourne Fashion Festival is set to attract hundreds of thousands of visitors from Victoria, across Australia and around the world, to attend a full schedule of Cultural Program events running from 1-­‐31  March and the Festival’s core program of Runway and Business Events will take place from 17-­‐23 March.

The Festival runways are where Australia’s leading ready-­‐to-­‐wear designers present collections  to not only  be  critiqued  by  industry  and  peers,  but  most  importantly  viewed  by  thousands  of  discerning consumers all ready and willing to ‘shop the runway’.

This  designer  line  up  in  2014  is  premium  and  second  to  none  with  over  100  designers  showing   including;  Bec & Bridge, Christina  Exie, Discount,  Dorota, Emma Mulholland,  Finders Keepers, Jagger, Kahlo, Kathryn Beker, Keepsake, macgraw, Neo Dia, Cameo, Tululah and Wild.Horses making a Festival debut alongside a stable of unparalleled designers listed below in alphabetical order:

Alice  McCall,  Arthur  Galan,  Aurelio  Costarella,  Bassike,  Bec  &  Bridge,  Bianca  Spender,  búl,  Carla Zampatti,  Christopher  Esber,  Dorota,  Easton  Pearson,  Ellery,  Ginger  and  Smart,  Gorman,  Hardwick, Jolet, Josh Goot, Kahlo, Kate Sylvester,  Kuwaii,  Leonard  Street,  Life with Bird, Limedrop,  Livia Arena, Lui Hon, Maticevski,  Megan Park, Michael Lo Sordo, Rachel Gilbert, Rodeo Show, Sass & Bide, Scanlan Theodore,  Secret  South,  Shakuhachi,  Strateas.Carlucci,  Trelise  Cooper,  Willow,  Yeojin  Bae  and  YB J’Aime by Yeojin Bae.

The full Festival  program  is available  and on sale to the general  public through at the new Festival website Sign up to the Festival’s electronic newsletter to be the first to receive all the latest program updates and premium seating exclusives.