With the Sunshine State home to the highest rate of Sudden Unexpected Death in Infancy (SUDI), not-for-profit organisation SIDS and Kids are urging Queenslanders to support Red Nose Day this Friday.

According to the most recent Australian Bureau of Statistics report, Queensland accounted for close to two in five (33 per cent) of all SUDI instances across Australia, well above any other state or territory including New South Wales (26%) and Western Australia (18%) .

Despite an 80 per cent decrease in the rate of SUDI deaths over the past 25 years, SIDS and Kids Australia CEO Associate Professor, Leanne Raven says figures are still unacceptably high, especially in Queensland.

“Despite huge improvements over the last quarter of a century, there are still far too many devastating cases taking place each year and we still have a long way to go,” she says.

“In Australia each year over 3,200 children die suddenly and unexpectedly from stillbirth, SIDS, fatal sleeping accidents and accidental deaths including road accident, drowning and poisoning. It is SIDS and Kids’ mission to reduce this number to zero.”

Leanne says Red Nose Day on June 24 is crucial for raising funds and building public awareness, to help SIDS and Kids continue our work providing safe sleeping education, funding vital research into sudden and unexpected children deaths and supporting families impacted.

“It’s a cause that directly affects thousands of Australian families each year and we rely on the support of the community to come together to raise funds for Red Nose Day,” she says.

“It is as simple as purchasing a red nose or other special Red Nose Day product, making a donation, or setting up a Dare 2 Care fundraising page.”

“This year we are also encouraging childcare centres and schools to get involved by hosting their own fundraising Red Nose discos. Every one of these efforts helps us to save little lives.”

Red Nose Day will be on Friday 24 June. Local pre-schools and primary schools are encouraged to register to host their own fundraising discos at www.rednoseday.com.au and individuals can get involved by purchasing a Red Nose Day product, making a donation or by setting up an individual Everyday Hero “Dare 2 Care” fundraising account.