You may think most major cosmetics companies are on-board with alternatives to animal testing, but according to PETA there are many that refuse to change their practices.
It isn’t always easy to know which brands are cruelty-free.
For instance, L’Oréal, which doesn’t test on animals in the United States, pays for deadly testing in China, where archaic and painful tests on animals are required for cosmetics.
But there is good news: PETA (People for the Ethical Treatment of Animals) have more than 1,700 compassionate brands in their cruelty-free company database, which is a positive sign that times are changing.
Here are some of the top cosmetics brands that still test on animals, according to PETA.
1. Victoria’s Secret
After years of upholding its policy never to test on animals, the company has let down compassionate consumers everywhere by choosing profits over principles. Victoria’s Secret has confirmed to PETA that it will begin selling in China—and that means it will be required to pay for cruel and archaic tests on animals.
If you were using their body spray, try Early-Harvest Raspberry Eau de Toilette by the Body Shop instead.
It’s a shame that Revlon, which also owns Almay and nail-polish brand Sinful Colors, still pays for tests on animals.
If you were using its lipstick, try Urban Decay Revolution Lipstick instead. (Note: Shades “Gash,” “Lovelight,” and “Venom” may contain beetle-derived carmine.)
You may have heard that Procter & Gamble—a huge household cleaning and personal care brand that has always tested on animals—recently made a deal to sell many of its beauty brands, including Covergirl. Unfortunately, it’s reportedly selling them to Coty, Inc., which pays for cruel tests on animals in order to sell its products in China.
If you were using its pressed powder, try Physicians Formula Super BB All-in-1 Beauty Balm Powder instead.
PETA definitely think that you were born with it and don’t need Maybelline’s cruel products to feel pretty.
If you were using its mascara, try Milani Total Lash Cover Mascara instead.
People first turned to M.A.C. because it carried theatrical-quality makeup. Nowadays, high-pigment makeup isn’t hard to come by, and there are many compassionate options for you to choose from.
If you were using its eye shadow, try Obsessive Compulsive Cosmetics Loose Colour Concentrates.
Animals don’t worry about wrinkles, and we shouldn’t poison and kill them for our night cream.
If you were using Clinique’s eye cream, switch to tarte Maracuja C-Brighter Eye Treatment.
Did you know that L’Oréal owns Kiehl’s, Maybelline, Lancôme, and many more cosmetics brands? Most pay for tests on animals in China, but Pureology, The Body Shop, and NYX Cosmetics all stuck to their compassionate guns by refusing to sell their products in China until it accepts alternatives to cruel animal tests.
If you were using L’Oréal’s liquid foundation, try Milani Cosmetics Glow Natural Brush-On Liquid Makeup.
OPI is owned by Coty, Inc., and was removed from our cruelty-free list when it refused to answer our questions about its cruelty-free policy and selling in China.
If you were using its polish, make bunnies happy and try e.l.f. Essential Nail Polish instead.
Benefit markets its brand by using innocent 1950s imagery and a lot of pink. We wish consumers could see that tests on animals are being conducted behind the scenes.
If you were using Benefit blush, try Too Faced Sweethearts Blush instead.
Somehow, TRESemmé still feels the need to test its products and cosmetics ingredients on helpless animals.
If you were using its conditioner, switch to Avalon Organics Rosemary Volumizing Conditioner. If you were using its eyeliner, try Jordana Cosmetics Fabuliner Bold Felt-Tip Liquid Eyeliner.
Remember the “Avon lady,” who sold cosmetics door to door? Well, PETA think that sounds about as old-fashioned as the idea of testing cosmetics on animals.
If you were using its eyeliner, try Jordana Cosmetics Fabuliner Bold Felt-Tip Liquid Eyeliner.
12. Estée Lauder
Estée Lauder is the parent company of many brands. And while Smashbox and Aveda are both cruelty-free, others that it owns aren’t—including its namesake brand, Estée Lauder, as well as Bobbi Brown, Bumble and bumble, Clinique, M.A.C., and Origins, among others.
If you were using any of these cruel brands’ concealers, try the NYX Cosmetics Concealer Wand instead.
Warning: Don’t be fooled by claims on a label that state that a product wasn’t tested on animals. The FDA doesn’t regulate “cruelty-free” or “not tested on animals” packaging labels, so companies can put this on their packaging even if the product or ingredients have been tested on animals. To find out if a product is truly cruelty-free, use PETA’s trusted list of certified companies that don’t test on animals.
For more information visit www.peta.org.au .