A social media craze has seen thousands of women post bare-faced selfies online to raise funds for cancer research.

Cancer Council Queensland is calling women to post a #nomakeupselfie after a viral campaign saw over $14 million in donations raised in Britain within six days.

Gwyneth Paltrow, Beyonce, Rihanna and Lorde are among the celebrities endorsing the charity campaign.

Cancer Council Queensland spokesperson Kim Ryan urges Queensland women to also take a natural selfie for a good cause.

“Queensland women can join the campaign by posting a photo on their individual page and linking to CCQ,” says Ryan.

“While we can’t compare the courage of a cancer patient with any perceived ‘bravery’ on the part of a woman who posts a make-up free photo, the campaign demonstrates an empathy with what women affected by cancer.

“Cancer Council Queensland hopes the campaign will translate into uptake of cancer screening and encourage women to lower their cancer risks and get screened.”

Breast cancer is the second biggest killer of Queensland women, and the state’s most commonly diagnosed cancer.

“We recommend all women do self-checks regularly and discuss their individual and family risks with a GP,” says Ryan.

“Women between 50 and 69 years of age should have a mammogram every two years, and all women who notice any change in their breast tissue or the surrounding area should see their doctor without delay.

Support CCQ but sharing a #nomakeupselfie on their Facebook page, then either donate at cancerqld.org.au or call 1300 663 936