The Australian denim brand dedicated to fighting human trafficking and exploitation has launched its first pop-up store in Brisbane.
The Queensland-based brand donates $50 from every pair of jeans sold to anti-trafficking agencies, and empowers women saved from trafficking operations by training and employing them to work in its sewing operations in Cambodia.
Outland launched its debut range last month, showcasing two classic styles for men and women, sourced using sustainable raw materials, with more styles set to be added to the range later this year.
The brand’s flagship store and headquarters is located on Tamborine Mountain in the Gold Coast hinterland.
Outland founder James Bartle says he expects the Brisbane market to embrace what his brand stands for.
“While we offer an exceptional product, five years in development, the story behind Outland Denim extends further than just creating an awesome pair of jeans,” he says.
“In addition to donating $50 from every pair of jeans sold to front line anti-human-trafficking agencies, we’re also providing rescued young women with sustainable employment, quality of life, new skills, purpose and dignity. Given the opportunity, these young women can become a powerful catalyst for change in their own communities, breaking the poverty cycle and redefining themselves and their futures.
“[Outland Denim aims to create] accessible, high-quality, ethically produced fashion, while pushing consumers to think about who makes their jeans, how they are made and how they can make a tangible difference with the purchase of a wardrobe staple.”
The Outland Denim pop-up store is open now and will operate six days a week (9am to 5pm from Monday to Friday and 9am to 3pm on Saturday) at Latrobe Terrace, Paddington, from this week until Saturday 31 December.