Bow down to Queen B. Beyoncé’s activewear brand for women, Ivy Park, has launched in Australia.
The brand, co-founded by Beyoncé and British businessman Sir Phillip Green, is available in over 50 countries globally.
It’s named after Beyoncé’s daughter, Blue Ivy, and her childhood sanctuary, Parkwood Park.
Prices range from $34.95AUD to $269.95AUD.
“When I’m working and rehearsing I live in my workout clothes but I didn’t feel there was an athletic brand that spoke to me,” Beyoncé said in a press release.
“My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.
“True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
Ivy Park is available in Australia at Myer, Glue Store, Topshop and The Iconic.