The shoes from Back to the Future Part II could soon be on your feet. What a time to be alive.
Nike has finally made it official: the Back to the Future shoes, called the Nike Mag sneakers, are real and will one day be available to wear.
A statement from Nike says that they looked into their crystal ball to see what shoes of the future would look like.
“Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015,” the statement reads. “The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
“The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, ‘We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes’.
“This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.”
However, these are not the kind of shoes you’ll find in your local store. The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research.
UPDATE: Michael J Fox has tried on the first pair on tonight’s episode of Jimmy Kimmel Live: