Do we really need to see plus size and older models take over the fashion world? Too late, it’s happening.

There’s been a shake-up in the modelling world, with a new breed of beauty taking over the spotlight.

The fashion world is buzzing with news that ‘plus size’ model Ashley Graham, has made history by being featured in Sports Illustrated’s annual swimsuit issue. Graham holds the coveted title of being the first ever plus size model to feature in the highly anticipated issue.

“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt,” Graham said in a statement.

The 27-year-old model, who is a size 14, has previously been extremely vocal about the need for the media to embrace curves. Earlier this year she also penned an essay for The Edit, encouraging women to love their bodies.

“I think that you can be healthy at any size and my goal is to help and educate women on that,” she wrote. “It doesn’t matter if you’re a size 2 or 22 as long as you’re taking care of your body, working out, and telling yourself, ‘I love you’ instead of taking in the negativity of beauty standards.”

katespade_elitedaily-800x400

Iris Apfel and Karlie Kloss

In other breaking-the-mold-fashion news, 93-year-old Iris Apfel has been tapped to star in Kate Spade’s spring campaign along, with supermodel Karlie Kloss. Apfel is not new to the fashion world, having previously worked as a designer, an editor, an interior designer and as a professor, but it is rare that we see beautiful and accomplished women like her fronting major fashion campaigns.

These photo-shoots come hot on the heels of recent news that plus-size model Tess Holliday has also made history as the first woman of her size and height to sign a contract with a major modelling agency. Holliday, whose real name is Tess Munster, has recentley inked a deal with MiLK Model Management.

At  5-feet, 5-inches tall and a size 22, the gorgeous Holliday is not your run-of-the-mill model. By comparison, most plus-size models are typically taller and between sizes 8 and 16.

So what does this mean for the fashion industry and the body confidence movement? While it can’t be denied that these are all positivist steps in the right direction, the real victory will come when these campaigns and signings are are not a stunts or gimmicks but a natural and healthy representation of our world.

You might also like…

Dear Vogue, it’s not your job to lead the charge on body confidence.