This is your chance to experience fashion and football in Brisbane like never before.

The international spotlight will once again shine on Brisbane this weekend as our city hosts two Asian entertainment giants when the AFC Asian Cup goes head to head with China’s mega popular reality television show I, Supermodel in a spectacular fusion of football and fashion.

To celebrate this event Victoria’s Secret Model He Sui and Chinese Fashion Icon Han Huo Huo will join forces with I, Supermodel contestants and Brisbane Roar Players Jack Hingert, George Lamadaridis and Ben Liftin to take part in a ‘Football Meets Fashion’ parade tomorrow, 11 January at Queen Street Mall.

Hosted by fashion stylist Kimberly Gardner, the parade will showcase the latest sports luxe trends from top Queensland and Australian designers. The fashion show will form part of an episode of I, Supermodel, a popular Chinese television show that attracted 60 million people during its inaugural season last year with He Sui on the judging panel.

Tourism and Events Queensland CEO Leanne Coddington said thousands of fashionistas and football supporters were expected to watch on as international models and sporting stars take to the catwalk.

“Brisbane is very fortunate to host six pool matches of the AFC and an upcoming episode of reality show I, Supermodel which will be filmed live at Queen Street Mall featuring local designer attire,” Ms Coddington said. “This is an excellent opportunity to showcase the city’s love for fashion and sports, in a parade led by international superstars.

“Australians are a passionate sporting nation and with Brisbane’s reputation as a new world city and the home ground for former A-League football champions, the city is fast becoming an influential player in the Asian market.

“Queensland is also a popular destination for many Asian holidaymakers, in particular Chinese travellers with 309,000 visiting the state in the year to September 2014. With a super soccer week ahead of us and six more live games at Brisbane Stadium, Brisbane is going to be buzzing with atmosphere.”model-6

Acting Lord Mayor Adrian Schrinner said the parade was another way Brisbane was showcasing its reputation as Australia’s New World City.

“This event demonstrates Brisbane as a great destination for tourism, fashion, business events and international sporting fixtures,” Cr Schrinner said. ”Bringing AFC and  I, Supermodel contestants together is a unique way to showcase Brisbane’s emergence as a fashion destination  with fantastic local designers and increasing numbers of  international brands setting up shop.

The AFC Asian World Cup will be staged in Australia from 9 January to 31 January with Brisbane hosting its next game on 12 January. The episode of I, Supermodel featuring Brisbane and surrounds will air on the Travel Channel in China in March.