Exciting news fashionistas! Find out how you can buy straight from Mercedes-Benz Fashion Festival runway.

As the Sunshine State’s standalone major runway program, the key focus of the Mercedes-Benz Fashion Festival Brisbane is to bolster the local economy and drive fashion retail for Queensland.

This year, the Fashion Festival is proud to introduce the Own It campaign, which will albmag-Ellery-14102013low show-goers and the fashion-loving public alike to shop their favourite looks straight from the runway.The Fashion Festival showcases Queensland’s own talented fashion designers and retailers, both established and emerging, alongside some of the biggest names in Australian fashion.

The Festival runway provides an all-important platform for these local businesses to increase their profile and create a direct connection with consumers.The Own It campaign will directly help to boost retail traffic and sales for participating designers and retailers by translating the excitement and desire to buy, which is generated by the spectacular runway shows, into actual purchases.

Fashion enthusiasts will be prompted to visit the Fashion Festival website, where runway images are uploaded into the Own It gallery following each show. From here, shoppers can relive every collection and click for details and designer information. They can then choose to ‘Own This Look’ and link directly through to the designer’s online store to shop instantly, or find stockist details to buy in-store.

Own It will also allow consumers to share their favourite looks and new-season purchases with their friends via Facebook, Twitter and Pinterest, thereby generating an even greater audience for designers and retailers.

See it. Love it. Own it. at this year’s Mercedes-Benz Fashion Festival Brisbane. For more Fashion Festival information, program details, ticket bookings and to Own It, visit www.mbff.com.au.

Mercedes-Benz Fashion Festival Brisbane will run from 24 August 29 August.