Myer and David Jones have showcased their winter trends in collection launches in Sydney in the past week, setting the tone for the season ahead.

With some of the country’s best designers and international offerings in the mix, Myer and David Jones winter trends parades are always a spectacle and aim to clarify the season’s hottest items, wardrobe staples and lust haves for winter 2014.

David Jones’ new season look book is set against the backdrop of a whimsical forest, in contrast with the modernity and sharp lines of its collections.

“Reworked classics such as the smoking jacket, wide-leg trouser and the essential LBD complement cutting edge dresses, precision tailoring and the new bold prints,” says David Jones Group Executive of Merchandise Donna Player.

“It’s a season brimming with personality. Women of all ages and attitudes will find the items they need to dress with confidence and style.”

Among the winter trends identified by David Jones for 2014 are:

Jewel tones

Look to Ginger and Smart, Hugo Boss and Scanlan and Theodore for a palette of pink, tourmaline, ruby and sapphire blue.

Deconstructed glamour

Australian design icons Christopher Esber, Dion Lee and Kym Ellery offer an impeccably polished look. It’s all about the cut, the details and the very sophisticated palette of black and white.

Print run

Lace and florals dominate the collections of Lover, Willow, Josh Goot, Erdem and Dolce and Gabbana, while Carla Zampatti and Camilla offer up some pretty seductive snakeskin.

Denim decoded

Blue jeans are back in a big way thanks to the 90s influence in fashion right now. Look to Rag and Bone, Current Elliot, J Brand, Nobody Denim and Paige for the best.

Shades of Grey

After such a bright summer, it’s nice to tone it down for a change into the new season. Camilla and Marc, Carl Kapp, Victoria Beckham, Saba and Witchery all offer refined and modern looks with a minimalist spirit in shades of charcoal, granite and soft dove.

Menswear trends

Jackets are many and varied for men this season, from bombers and blazers to duffle coats, puffer vests and nautical cable knits. Black, white, navy and grey are the predominate palette in knitwear and chinos, but men can add a hint of personality with checks, pinstripes, paisley, camouflage and houndstooth.

At Myer, women’s wear group general manager Nicole Naccarella says this season is all about contrast.

“Fierce urban prints, ladylike dresses and cool coverups – dressing for the cold weather has never looked so good,” says Naccarella.

“This season we are focusing on street style, taking inspiration from the girls on the street who mix it up in their own individual way for a look that is unique, fresh and endlessly imaginative.”

Myer’s trends have been broken down to encompass:

Winter florals

Soft floral prints make for a romantic mood with pared-back shades and pretty, feminine silhouettes.

Monochrome

In stripes, chevrons or florals, monochrome is your go-to look for instant chic.

Lady in red

Add some intensity to your wardrobe with sleek tailoring and luxe silhouettes in this season’s leading shade.