Mens shirts say a lot about the wearer, and newly launched label Tobias aims to speak volumes with its staple shirts peppered with some daring prints.

Images: Matt Hass

Mens shirts and Brisbane designer Joshua Scacheri are synonymous thanks to the strong foundation he gained with homegrown label Subfusco. Since a move to London last year, the designer has paired with tailor Charlie Allen in a new venture, Tobias, which makes an art form of mens shirting and looks set to launch it firmly into the fashion realm.

Tobias launched in London this week where designer Scacheri believes it will lead the way in artisan shirting – the collection was in fact launched as works of art with a showing at London’s White Space Gallery.

The other half of the brand, tailor Charlie Allen, is a London-born and based designer and third generation fully trained tailor. He studied at the Chelsea School of Arts, followed by two years studying menswear at the Royal College of Art. His first collection sold internationally and won the International Linen Designer of the Year Award. Charlie was also head of menswear at the Royal College of Art from 1994 to 1997. His thimble is buried in the foundations of 45 Savile Row.

To sync the demands of heritage and contemporary elements in mens fashion, Allen teamed with Scacheri, whose background in fashion not only spans collection showings at Australian Fashion Week, GQ Australia and Taipei in Style, but has seen the designer branch out to photography and forecasting. Joshua is also the UK menswear trend analyst for London based Trend Forecasting agency SCOUT in which he reports and predicts menswear market trends and captures street style looks.

For Tobias, all of the shirts are made in the team’s north London workroom from fabrics sources from English, Italian and Japanese mills. Each collection will be a limited edition run with no more than 50 shirts made. For more information visit