Keeping the mood light and relaxed for summer, the block and floral print trend kicks into overdrive with lashings of tropical fun.
Floral or block prints? The key to the trend is to wear block prints, often in head-to-toe combinations, rather than a small statement pop.
The theme leans towards tropical with palm fronds and hibiscus motifs common, but uses blacks and faded pastels to tone down the aesthetic and avoid the garishness of Hawaiian shirts.
Sportscraft embraces the trend with a soft print on beige shorts, adding a subtle class to the relaxed summer vibe. Stussy interprets the trend in a more urban way, creating a punchy street-style line using vibrant, graphic prints that add a modernist twist to the classic motif.
Scotch&Soda uses washed out lilacs against soft ecrus with pops of turquoise for a carefree island feel but features muted greens on dark backgrounds for the edgier, more urban pieces from their spring/summer collection. Avrust also taps into the muted aesthetic, blending pastel oranges with soft mint to underline the vintage feel.
Whether adventuring with all-over tropical prints or using the subtlety of understated pieces to create a soft island feel, the floral print trend is unavoidable and as hot as a day in the tropics.
So what is your preference? Floral or block prints?