Designer duo Laura Hart and Rechelle Vidakovic are the creative force behind Brisbane label Surafina, a brand that was formed far away from the crazy confines of the fashion world.
“We had been friends for a long time, and met when our children were at primary school,” Vidakovic says. “As friends we always had a very similar design aesthetic and would often (unwittingly) buy the same pieces as each other and then alter them to suit our wardrobes. Eventually we started drawing a collection of pieces that we thought would be great staples.”
“Surafina was born out of our inability to source well cut pieces in quality fabrics that didn’t cost the earth. Since the labels inception in 2009 we have continued to respond to a demand for shape-driven dresses and separates which enable the wearer to utilise the pieces across seasons.”
Surafina will join designers such as Darb Couture, Han, George Wu, Alexis Dawn, Bora and EP by Eastern Pearson at The CommBank Natural Fibres Fashion Parades at this year’s Royal Queensland Show (Ekka).
The fashion shows have a new home in the new multi-million dollar Royal International Convention Centre. Daily parades will take place during the Ekka from 8 to 17 August and the Surafina ladies are itching to release their creative prowess onto the catwalk.
“Runway is always an opportunity to be a little more theatrical with styling so we love participating in the Natural Fibres fashion parades,” Hart says. “This year the design aesthetic is on strong silhouettes with a matador edge. Our collections are silhouette driven, and designed for versatility so we start the process by editing shapes, then sourcing and printing fabrics and trims.”
“We usually come to the design process with a similar mind-set, as our identical approach to fashion was one of the things that cemented our friendship early on. We travel offshore a few times a year for sampling which is also a perfect source of inspiration.”
The CommBank Natural Fibre Fashion Parade will run more than 30 times during the Ekka, offering designers a rolling opportunity to showcase their latest lines in day, casual, evening and bridal wear.
As seen in bmag issue 263