New research reveals Australian travellers are increasingly keeping their holidays short and sweet, which is good news for state tourism.
The majority of domestic holiday travellers only go away for one or two nights, the latest Roy Morgan Single Source Survey shows.
Of the 7,755 Australians surveyed, whose last holiday was domestic, 56% were on holidays for only one to two nights, with 26% away for three to seven nights, 12% for eight to fourteen nights, and only 6% for 15 nights or more.
International Director of Tourism, Travel & Leisure of Roy Morgan Research Jane Ianniello says most domestic travellers holiday within their own state.
“This is good news for short break destinations close to the large population centres of Sydney and Melbourne—including Phillip Island, Mornington Peninsula, coastal NSW, Hunter Valley, and the Great Ocean Road,” says Ianniello.
“Those people who are taking a short break interstate are often flying to Melbourne, Sydney, Canberra, Brisbane or Adelaide to enjoy a city experience or to catch up with friends and relatives.
“Australians in this persona are cultured and ambitious, and although they have adopted elements of the traditional family life such as a mortgage, career, family, and investments, they refuse to be bound by them.”
The research is a positive indication for Queensland’s state tourism, putting destinations like Cairns, Airlie Beach and the Great Barrier Reef in a beneficial position.
The Roy Morgan research was conducted between April 2013 and March 2014 with Australians aged 14+.
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