According to recent research, Melbourne is Australia’s favourite place for a short break. What sets Melbourne a part form other popular holiday destinations?
Ray Morgan Research recently released results indicating the destinations where Australians have taken a short break in the past 12 months.
According to the results, 6.1 per cent of Australians (aged 14+) took a short break in Melbourne between November 2012 and November 2013.
The highest ranked Queensland location was the Gold Coast with 3.2 per cent of Australians visiting. Brisbane was a little further behind on 2.6 per cent.
But what draws people to Melbourne? We are fairly certain it isn’t the unpredictable weather or AFL fanatics.
Minister for Tourism and Major Events, Louise Asher believes so many Australians visit Melbourne because the city is thriving centre for activities and events.
“At any time of the year, visitors can enjoy an international sporting event or theatre production, experience Melbourne’s diverse cultural institutions and beautiful gardens, or experience the vibrant shopping, bars, restaurants and live music venues.”
Minister Asher also believes the diversity of what is on offer also draws tourists to the city.
“Melbourne offers a wide variety of tourism experiences and a year round program of festivals and events. Melbourne has something to offer everyone for a short weekend getaway.”
From personal experience I can attest to Melbourne’s diverse range of events.
Last time I visited Melbourne I was walking along South Bank and while enjoying the sights of the river and tossing up whether to visit the Aquarium before or after lunch, I unintentionally discovered several intriguing events.
I first stumbled upon a wine and food festival, a scene of people enjoying wine and platters of cheese and chefs flaming delicious things on grills.
Then a little further along there was a skate boarding competition including dozens of talented skaters, a cheering crowd and a half pipe. After stopping to watch for a moment I then heard a live band start playing a little further along.
In the space of a kilometre I had found several ways to spend my afternoon.
Melbourne has so many attractions sometimes it is hard to choose. Here are five venues that always offer great events or exhibitions.
1. Regent Theatre
The Regent Theatre always has an amazing musical or life performance on offer.
2. Federation Square
Federation Square hosts many events throughout the year including, yoga, sports on the big screen and the permanent Australian Centre for the Moving Image.
3. Australian Museum for Contemporary Art
For anyone who has an interest in art, this museum has a great collection from Australian and International artists.
4. Comedy Theatre
If you are looking for a laugh the Comedy Theatre always has a great comedy act on offer.
5. Melbourne Museum
If you looking for a cultural experience the Melbourne Museum has a wide range of exhibitions to cater to many interests.
Where do you like to take a short break? Is Melbourne at the top of your short break list?