We’ve been ranked among the happiest countries in the world, and now apparently Australia is one of the most tourist-friendly countries, too.
Australia has been ranked the seventh tourist-friendly country in the world by the World Economics Forum’s latest tourism report.
The Travel & Tourism Competitiveness Report 2015, released this week, completed cross-country comparisons of travel and tourism competitiveness and by the looks of it Australia isn’t doing too bad.
While Spain topped this year’s list with it’s ‘outstanding attractions’, Australia cracked the top ten, trailing behind France, Germany, United States, United Kingdom and Switzerland.
The most tourist-friendly places in the world:
4. United States
5. United Kingdom
The least tourist-friendly places in the world:
132. Sierra Leone
136. Burkina Faso
After topping the list as the world’s happiest country a few weeks ago, Switzerland outranked Aussies again with their ‘beautiful mountainous landscapes’ and strong infrastructure.
Attractions like the Great Barrier Reef, Kangaroo Island and our large number of World Heritage natural sites were credited with our high placement.
The report also identified Australia as one of the top three destinations for leisure and entertainment, according to digital demand.
Noting the Australian government have made tourism a national investment priority, the report suggested we have made significant improvements on several fronts, including our visa system.
However it also highlighted the need for improvement on price competitiveness, ranking Australia 138th.
This comes weeks after the Deutsche Bank’s annual world consumer price index listed Australia as the world’s most expensive country.
Other areas we could improve include human resources (49th); access to the international talent pool, which is limited (134th); and hiring and firing practices, which were described as somewhat rigid (133rd).
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