The RSPCA has partnered with Personalised Plates Queensland (PPQ) to introduce Queensland’s first pet plates to raise awareness and money for all creatures great and small.

RSPCA’s Michael Beatty says the initiative will receive $50 from every set of Pet Plates purchased, with the potential of raising over $50,000 in donations over the next few years.

“There are just over 3.6 million cars registered in Queensland and with the help of pet and animal lovers on our roads, these plates can help drive our animal care and adoption centres and accelerate our quest to end animal cruelty,” Michael says.

Queensland holds the record for the highest conviction rate for animal cruelty prosecutions and leads the country in animal cruelty complaints with 15,099 in 2011 to 2012, with the RSPCA aiming to put things right.

“PPQ’s Pet Plates will put some extra bite behind our bark, some meat in our meow and some growl to the grind of building a better future for Queensland animals,” Michael said.

Purchasers can show great cat-itude with a feline-feel plate featuring a silhouette of a cartoon cat while dog lovers are urged to go barking mad for the cute, paw-print plate.

“We need Queenslanders to get behind Pet Plates and help us spread the word. The more plates we sell, the more animals we can help,” Michael said.

PPQ also hopes to see the state embrace the plates with creative and quirky pet related combinations that will rev up donations and give fellow motorists paws for thought.

All of these ideas will have you WOF11-ing and PRR00-ing for the cause: CAT01, DOG01, PAW55, 01PET,MYM88, FID00, MEO00.

Pet Plates are now available at for $495 and once purchased, they are yours for life.

PPQ offers gift certificates and a convenient LayBy payment option, perfect for a Christmas gift. Don’t wait to secure your plate.