When it comes to buying the perfect gift for a newborn I always swear by the box. A box of nappies.
They are a necessity, will fit at some stage, don’t have to be washed and most importantly will be appreciated. But sending a blue box of Huggies to Prince George and his Mum was not an option for our Governor General Quentin Bryce. When faced with the difficult task of sending the perfect gift to the royals she did however send The Duke and Duchess a box. A little red box filled with luxury Australiana baby products from Brisbane online store Little Kisses.
Since opening the doors to her James Street boutique little kisses in 2003, Founder Racheal Moor-Bryce has been the go-to girl for beautiful, enchanting, and surprising baby products. But with the landscape of retail shifting the street store closed and along with business partner Anuska Deluca was re-launched online with deliveries being beautifully presented in the monogrammed red box, a move more or less having the royal stamp of approval.
“Quentin Bryce was stunned with the quality of our little red box and said I’m going to send it to Wills and Kate so we had some special things made and included Australian items like Possum Magic. They wrote back saying they loved the box and couldn’t wait to read George Possum Magic, we were thrilled” Moor-Bryce says with overflowing enthusiasm for her new little red baby and it’s success.
The royal treatment didn’t end there with Camilla Parker Bowels new grand neice Poppy also sent a Little Kisses gift and the girls have the thank you card to prove it. “What we are finding is when a customer gets one, they then love it and buy them for their friends because they adore it. Being an online store the word spread, especially with the ex- pats sending things home and abroad” Deluca explains. “It’s unique in that the box is used also as a memory box, a mum gets a beautiful red box that they can put their beautiful memories in, like the hospital tag’s and cards. It’s put the luxury back into gift giving. It comes in the mail, it’s old fashioned but at the same time new world”.
Retailing from $100 there are 14 themed boxes, with the option to make up your own box with a story behind it. The Royal box that was sent to the little Prince is top of the line at around $300. “We are thinking of creating a platinum box for the person who wants to give the gift of everything, Grandparents like to go to town” The girls say in tandem and laugh at the next step they are taking. “Or even a box for Godparents and Christening Day”
Both believe the success is down to two things “Making the choice to work on-line means better quality time with our kids, we can go to the sporting carnival and not miss anything and pack boxes in the evening. Plus the Internet is breaking down the barriers of where you are. We are two mum’s from Brisbane, and that doesn’t matter we can have credibility anywhere in the world”
Their message to those agonizing over a baby gift? “Use your time doing something else and let the experts make the gift perfect and a complete knock out, the little red box is winning hearts all over the world”
Not content with just the royals being Little Red Box converts, their celebrity wish list for this year is Megan Gale, Zoe Foster Blake wife of the hilarious radio man Hamish Blake, American stylist Rachel Zoe …..and ahem, Emily Jade O’Keeffe. Ok, while I’m not pregnant yet, I wish I was simply to receive such a special gift, it’s the closest I’ll ever get to feeling like a Princess.